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Our Story

She worked and rested, adventured and loved, dreamt and played and one thing she knew for sure was - she was better at those things when her attire matched her disposition.

Reverie - 

“a state of being pleasantly lost in one’s thoughts; a daydream”. 

We created a collection so dreamy, that you’d be inspired to get lost in Reverie more often. 

Each piece in the Reverie collection is designed to celebrate both the form of the modern woman and her lifestyle. We create for the woman who wants to dress well - she seeks an understated elegance and wants pieces that feel amazing to wear, so she feels comfortable and confident. 

Reverie is a premium fashion house where quality is at the forefront.  

We believe true style is effortless… and sublimely comfortable.

Who is Reverie?

An effortless combination of style, comfort, self-expression. Because true elegance isn’t just what you wear, it’s a state of mind. 

As a premium fashion brand, Reverie curates a sophisticated collection of resort wear, dresses, lounge and sleepwear, each thoughtfully designed to make you feel effortlessly chic, no matter the occasion. 

We believe elegance is the perfect harmony of sophistication and comfort. Our designs are refined yet wearable, because feeling good in your clothes should never come at the expense of style. The Reverie collections are the pieces you reach for in your wardrobe time and time again. 

The Reverie Design Ethos 

Crafted with meticulous precision, we utilize only the finest fabrics and partner with certified manufacturing facilities, recognized for both their exceptional quality standards and environmental credentials. This ensures that each piece not only exudes beauty and luxury in its design but also upholds a commitment to environmental responsibility. 

Danielle Holden is the founder and creative director of Reverie.

Our Founder

Danielle’s journey began with a background in interior and industrial design before she transitioned into fashion, where her true passion for creating beautifully functional pieces flourished. With a meticulous eye and an unwavering attention to detail, Danielle personally oversees every step of the production process at Reverie. From hand-selecting premium fibers to perfecting every cut, no aspect of design is overlooked in her pursuit of crafting garments that embody both style and ease. 

Her mission is simple yet powerful: to empower women to feel confident, comfortable, and effortlessly stylish in what they wear. Every piece Danielle designs is meant to elevate the wearer’s experience, blending elegance with ease, and utilizing only the finest, certified fabrics that guarantee luxury, comfort, and lasting quality. 

With over eight years of experience running her own clothing manufacturing company in Australia, (where many of the Reverie collections are made) alongside her brand dk active, Danielle has honed a deep understanding of design and production. Her expertise allows her to create fashion that reflects both timeless sophistication and modern wearability. Becoming a mother has further inspired Danielle to design with purpose—focusing on creating pieces that resonate with women in all stages of life, helping them feel empowered in their own skin. 

Reverie is a celebration of thoughtful design, where function meets beauty. Each piece reflects Danielle's dedication to quality and craftsmanship, offering a sense of luxury without compromising on comfort, while adding a touch of personality and fun. Designed for women who want to look, feel, and express their very best.