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At Reverie The Label Pty Ltd (“we”, “our”, “us”), we are committed to protecting your privacy and handling your personal information in a secure and responsible manner. This Privacy Policy outlines how we collect, use, disclose, store, and protect your personal information when you visit our website, make a purchase, or interact with us.

Reverie The Label Pty Ltd is committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) in relation to the collection, use, disclosure and management of personal information.

By using our website, you agree to the terms of this Privacy Policy.

Information We Collect

We may collect the following types of personal information:

  • Name
  • Company name and job title (where applicable)
  • Contact information, including email address, phone number, and postal address
  • Billing and shipping information
  • Demographic information such as postcode, preferences, and interests
  • Purchase history and transaction details
  • Information provided through customer surveys, competitions, promotions, or offers
  • Website usage information, including IP address, browser type, device information, and browsing behaviour

You may choose not to provide certain information; however, this may limit our ability to provide products, services, or support.

How We Use Your Information

We collect and use your personal information for purposes including:

  • Processing and fulfilling orders
  • Providing customer support
  • Managing your account and purchases
  • Internal record keeping and administration
  • Improving our products, services, and website experience
  • Personalising website content and recommendations
  • Conducting customer research, surveys, and market analysis
  • Sending transactional communications relating to your orders
  • Sending marketing communications, promotions, special offers, and updates where you have consented to receive them
  • Complying with legal and regulatory obligations

You may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

Payment Security

We take payment security seriously. Credit card details are processed securely through trusted third-party payment providers and banking institutions.

We do not store complete credit card information on our servers. Payment information is encrypted and securely transmitted directly to our payment processing partners.

Security of Your Information

We are committed to ensuring that your personal information is secure.

To protect your information from unauthorised access, disclosure, alteration, or destruction, we maintain appropriate physical, electronic, and managerial safeguards, including:

  • Secure Socket Layer (SSL) encryption
  • Firewalls and network security measures
  • Password-protected systems
  • Anti-virus and malware protection
  • Access controls and authentication procedures
  • Staff training and confidentiality measures

While we take reasonable steps to protect your information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

Cookies and Website Analytics

Our website uses cookies and similar technologies to enhance your browsing experience.

Cookies are small files placed on your device that help us:

  • Understand how visitors use our website
  • Analyse website traffic and performance
  • Remember your preferences
  • Improve website functionality
  • Deliver relevant content and advertising

We may use analytics services and advertising platforms that collect anonymous information about website usage.

Most web browsers automatically accept cookies; however, you can modify your browser settings to decline cookies if you prefer. Please note that disabling cookies may affect the functionality of certain parts of our website.

Third-Party Service Providers

We may share your personal information with trusted third-party service providers who assist us in operating our business, including:

  • Payment processors
  • Shipping and delivery providers
  • Website hosting providers
  • Marketing and email service providers
  • Analytics and advertising platforms
  • Customer support platforms

Our website may be hosted on third-party eCommerce platforms and may use service providers including payment gateways, email marketing platforms, analytics providers and advertising partners. These providers may collect, store or process personal information on our behalf in accordance with their own privacy policies and applicable laws.

These providers are only permitted to use your information as necessary to perform services on our behalf and are required to maintain appropriate privacy and security measures.

Disclosure of Personal Information

We will not sell, rent, or trade your personal information to third parties.

We may disclose personal information where:

  • You have provided your consent
  • Disclosure is necessary to provide products or services you have requested
  • We are required or authorised by law
  • Disclosure is necessary to protect our legal rights, property, or safety

Marketing Communications

If you subscribe to our mailing list or otherwise consent, we may send you promotional emails about new products, special offers, events, and other information we believe may be of interest to you.

You can unsubscribe from marketing communications at any time by:

  • Clicking the unsubscribe link in any marketing email
  • Contacting us directly using the details provided below

Accessing and Correcting Your Information

You have the right to request access to the personal information we hold about you and request corrections if that information is inaccurate, incomplete, or out of date.

If you believe any information we hold about you is incorrect, please contact us and we will take reasonable steps to correct it promptly.

Retention of Personal Information

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Links to Other Websites

Our website may contain links to third-party websites.

Once you leave our website, we do not have control over the privacy practices or content of those websites. We encourage you to review the privacy policies of any external websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time by publishing a revised version on this page.

Any changes become effective immediately upon publication. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or would like to make a privacy-related enquiry, please contact us:

Reverie The Label Pty Ltd
Email: hello@reveriethelabel.com.au

We will respond to privacy enquiries within a reasonable timeframe.