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Our Story

She worked and rested, adventured and loved, dreamt and played and one thing she knew for sure was - she was better at those things when her attire matched her disposition.

Reverie -

“a state of being pleasantly lost in one’s thoughts; a daydream”.

We created a collection so dreamy, that you’d be inspired to get lost in Reverie more often.

Each piece in the Reverie collection is designed to celebrate both the form of the modern woman and her lifestyle. We create for the woman who wants to dress well - she seeks an understated elegance and wants pieces that feel amazing to wear, so she feels comfortable and confident.

Reverie is a premium fashion house where quality is at the forefront. Majority of our collections are handmade at our Australian manufacturing facility, where we create timepieces designed to make you feel exceptionally comfortable and effortlessly chic.

Timeless collections of divinely comfortable, flattering and elegant clothing. The pieces you reach for time and time again.

Because true luxury lies in effortless sophistication

We believe true style is effortless… and sublimely comfortable.

Who is Reverie?

An effortless combination of style, comfort, self-expression and sustainability.

Because true elegance isn’t just what you wear, it’s a state of mind.

Reverie is a premium fashion brand showcasing a collection of resort wear, dresses, swimwear and loungewear. We create timepieces designed to make you feel effortlessly chic.

We believe that true elegance combines sophistication, substance and sustainability. Our designs are inherently refined, yet wearable and we believe slipping into something comfortable shouldn’t mean compromising on style.

We create mindfully, with full consideration for our social and environmental impact and celebrate natural fibers and high-quality fabrications and craftmanship.

The Reverie Design Ethos -

Every piece in the Reverie collection has been designed with such attention to detail, you’ll feel as though it’s been crafted just for you.

We’re for comfort. Clothes that make you feel like you. Clothes that inspire you to live your best life, to be confident with your own sense of style and dress with intention.

Danielle Holden is the founder and creative director of Reverie.

Our Founder

Danielle studied interior and industrial design before embracing a career in fashion. 

With her meticulous eye, Danielle oversees the entire production process at Reverie. From selecting the fibres used in Reverie’s fabrics to perfecting cuts, no detail is overlooked in her quest to create the perfect pieces.

Especially not when it comes to sustainable and ethical production.

While she’s always been committed to sustainability, becoming a mother to her little girl inspired Danielle to reimagine what sustainable fashion could look like. 

Danielle has spent years refining her understanding of design, manufacturing and the fashion industry so that Reverie’s entire design production process can pave the way for a more sustainable, ethical and mindful future of fashion.

Every piece in the Reverie collection is a testament to Danielle’s love for functionally beautiful design and the finest natural fibres - celebrating Australiana while infusing it with a newfound elegance and timelessness.

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