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An effortless combination of style and sustainability.

Because true elegance isn’t just what you wear, it’s a state of mind.

Who is Reverie the Label

Reverie is a premium collection of sleepwear and loungewear inspired and handcrafted in Australia. We create timepieces designed to make you feel exceptionally comfortable and effortlessly chic.

Our designs are inherently more refined than ostentatious alternatives. Because we think slipping into something comfortable shouldn’t mean compromising on style.

We also believe that true elegance combines sophistication, substance and sustainability.

That’s why we create mindfully, with full consideration for our social and environmental impact.

Why Reverie?

Reverie means “a state of being pleasantly lost in one’s thoughts”.

We wanted to create a collection so dreamy, that you’d be inspired to get lost in Reverie more often…that gorgeous, glowy state of mind you float into as you relive your favourite memories and imagine your future. 

Reverie is loungewear and sleepwear for dreaming by night and by day. For intentional rest. For mindfulness. For taking more moments to look after you. For living life your own way.

The little moments matter. Make yours beautiful.

We’re for you

Reverie is about finding joy and beauty in your life.

Not in a loud, obvious way…

But in those quietly indulgent and intentional moments that inspire you to dream.

Because as memorable as they are, our lives aren’t lived through big events and special occasions. Our lives are made up of millions of tiny moments, those seconds and minutes that are strung together to make our days and nights. 

The simple and ordinary become extraordinary when you’re mindful.

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She worked and rested, adventured and loved, dreamt and played and one thing she knew for sure was - she was better at those things when her attire matched her disposition.

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